app store marketing guidelines
Introduction
App Store Marketing Guidelines are a must-read for every app developer. These rules and regulations help you understand what Apple expects from your app, how it should be promoted and how it should be presented to the users. The guidelines also help you avoid common mistakes that can make your app look bad in front of potential users. So let's go over them one by one!
The following items are automatically generated based on your app's information and screenshots.
If you want to make the most of your app's presence, there are some things that you should do. For example, if you're making an app to market shoes or clothing, then it would be wise to include a picture of someone wearing your brand's product.
You can also use the opportunity to showcase any awards or recognitions the company has received over the years. That way potential buyers know that they're getting not only a good deal but also quality merchandise from an established business.
App Name
If you choose to use a word in your app’s name, it must be unique. The App Store can only contain one "App Name" entry with that word, so pick carefully and make sure it's not being used by another developer. Apple also limits the number of characters you can use in an app name to 50. This isn't too much of an issue for short words like “game” or “free,” which will fit within those guidelines easily enough. However, if you want to include a full sentence or phrase as part of your title (like “Best Spanish Learning App Ever!”), this limit might present some problems for you—and that's where Apple's latest update comes into play: Now when we launch our app name search engine through the iTunes Connect portal, it returns results based on how many times each possible combination has been used by other developers on the App Store before us! So while they may not exactly fit within those limits mentioned above (3-50 characters), at least we know that no matter what we choose out there in cyberspace right now—it won't clash with anything else currently available!"
Promotional Text
For example, if you're releasing a game called Flappy Bird, your promotional text may look something like this:
Flappy Bird is an addicting game where you help a bird navigate through obstacles by tapping the screen to make it fly up and avoid hitting anything. This game has been downloaded by over 100 million people worldwide!
Download this amazing app today!
Keywords
Keywords are important. The right keywords can make or break your app's success on the App Store.
One of the first things that you should do when you're planning out your app's marketing strategy is research what keywords people search for in order to find apps like yours. This can help you determine which ones are best suited for your product and where it falls in terms of popularity among similar products.
Once these have been chosen, they'll be used in search results on both iOS devices and the iOS App Store website itself (as well as Google Play). These are also used by Apple's ranking algorithm when deciding which apps should be shown first in their respective categories—so it pays off big time if someone decides to type something into their device's web browser or Siri-like voice assistant (which is increasingly more likely every year!).
Description
The description is the most important part of your app store page. It’s the first thing users will read, so make sure it’s written in a way that makes them want to open your app and try it out.
Descriptions should be short and sweet—no more than 250 characters. The language used should be conversational, not overly formal or technical. You can tell people about your app's features and benefits in this section, too, but don't forget: you have even more room for creativity on Twitter!
Don't get too fancy with writing an immersive story; instead focus on clear sentences that explain what you do clearly and concisely (without being boring). Try using active voice instead of passive if possible; it sounds less awkward when talking about yourself as opposed to something else happening around you (like “This feature allows us” vs "My feature enables me").
App Previews
App Previews are the short videos that play when a person is browsing your app's page in the App Store. They can be up to 30 seconds long and will appear on both iOS and tvOS devices, so they're an excellent way to illustrate what your app does in a visually-engaging way.
App Previews are only available in certain countries at this time, but if you have them enabled, every time one of your apps goes live on the App Store, it'll automatically create an App Preview as well!
Icons
Icons are the visual representation of your app, so it's important to make sure that they're easy to understand at a glance. They should be simple, clear and consistent with other icons used in the store.
To help you get started, we've provided some basic guidelines for designing your app icon:
The icon must be 512px x 512px in PNG format.
It must adhere to the Apple Human Interface Guidelines (HIG).
Screenshots
You’ve come to the right place. According to Apple, “Screenshot images should be saved at a natural size and resolution for your content. Avoid adding borders or text to your screenshot images.”
If you want a list of tips on how to create compelling screenshots, go check out this article by Apptentive. It includes:
Don’t use stock photos (like of celebrities and family members) because they don't illustrate what your app does well;
Use color-contrasting images that are easy on the eyes;
Make sure there is enough contrast between text and background elements so it's readable;
Use real-world examples of people using your app instead of just words describing it;
Your app is automatically packaged with these elements
Your app is automatically packaged with these elements:
App name, keywords and description
Promo text (if applicable)
App previews (if applicable)
Icons and screenshots
Conclusion
The App Store is a powerful tool for reaching new users, but it’s important to follow the guidelines and do your research. There are many different types of apps in the App Store, so make sure that yours stands out from the crowd! With a little help from our blog post on app store marketing guidelines, you can create an awesome app store page that will attract customers and improve their user experience.